Privacy policy

Privacy Policy

Last updated: 10 June 2026

This Privacy Policy explains how Velunora Home, operated by CAPE CAUSE LTD, collects, uses, stores and shares your personal information when you visit velunorahome.co.uk, make a purchase, contact us, create an account, subscribe to marketing communications or otherwise interact with our services.

For the purposes of UK data-protection law, CAPE CAUSE LTD is normally the controller of the personal information described in this policy.

1. Who We Are

Trading name: Velunora Home
Legal company: CAPE CAUSE LTD
Company number: 16546207
Registered in: England and Wales

Registered office:

2nd Floor College House
17 King Edwards Road
Ruislip, London
United Kingdom
HA4 7AE

Privacy contact email:
support@velunorahome.co.uk

The registered office is not a retail shop, warehouse or customer returns centre.

2. Personal Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect:

  • Your full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account login information

  • Products ordered

  • Order value and purchase history

  • Delivery instructions

  • Returns and refund information

  • Messages sent to customer support

  • Reviews, feedback or survey responses

  • Marketing preferences

  • Any other information you choose to provide

Payment Information

Payments may be processed by third-party payment providers such as Shopify Payments, Stripe, PayPal, card networks or other payment services shown at checkout.

We generally do not receive or store your complete card number, security code or online banking credentials. Payment providers process this information according to their own privacy and security policies.

We may receive limited payment-related information, such as:

  • Payment method type

  • Billing name

  • Billing address

  • Payment status

  • Transaction reference

  • Fraud-screening results

  • Partial or masked payment details

Information Collected Automatically

When you access our website, we and our technology providers may automatically collect:

  • Internet Protocol address

  • Browser type and version

  • Device type

  • Operating system

  • Language and regional settings

  • Referring website

  • Pages viewed

  • Products viewed

  • Links clicked

  • Search activity

  • Cart activity

  • Checkout activity

  • Purchase and conversion information

  • Date and time of visits

  • Approximate location derived from your IP address

  • Cookie identifiers

  • Advertising identifiers

  • Session and interaction information

Information Received From Other Sources

We may receive information from:

  • Shopify

  • Payment processors

  • Delivery carriers

  • Fulfilment partners

  • Fraud-prevention providers

  • Customer-support platforms

  • Analytics services

  • Advertising platforms

  • Email and marketing providers

  • Social-media platforms

  • Publicly available sources, where lawful

3. How We Use Personal Information

We may use personal information to:

Process and Fulfil Orders

This includes:

  • Confirming your order

  • Taking or verifying payment

  • Preparing and dispatching products

  • Providing tracking information

  • Communicating delivery updates

  • Managing returns, refunds, exchanges and replacements

  • Responding to order-related enquiries

Operate and Improve Our Store

We may use information to:

  • Maintain our website

  • Create and manage customer accounts

  • Remember cart contents and preferences

  • Improve navigation and product presentation

  • Analyse website performance

  • Diagnose technical problems

  • Improve products, pricing and customer service

  • Measure the performance of our business

Communicate With You

We may contact you to:

  • Confirm purchases

  • Send service and delivery messages

  • Respond to questions

  • Provide information about returns or refunds

  • Send important account or policy updates

  • Request feedback about an order

  • Notify you about safety, recall or product issues

Marketing and Advertising

Where permitted, we may use personal information to:

  • Send email marketing

  • Personalise website content

  • Measure advertising performance

  • Build advertising audiences

  • Show relevant advertisements

  • Limit repeated advertisements

  • Understand how customers interact with our ads

  • Attribute visits or purchases to advertising campaigns

Where consent is required, we will ask for it before using non-essential cookies or similar advertising technologies.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

Security and Fraud Prevention

We may use information to:

  • Protect customer accounts

  • Detect suspicious activity

  • Prevent fraudulent transactions

  • Verify payments

  • Investigate disputes

  • Enforce our terms and policies

  • Protect our rights, customers and service providers

  • Comply with payment-provider and card-network requirements

Legal and Regulatory Compliance

We may process information to:

  • Keep accounting and transaction records

  • Respond to legal requests

  • Comply with tax, consumer, company and data-protection laws

  • Establish, exercise or defend legal claims

  • Cooperate with regulators, courts or law-enforcement authorities where legally required

4. Our Lawful Bases for Processing

Under UK data-protection law, we rely on one or more of the following lawful bases.

Contract

We process information when necessary to:

  • Take steps at your request before entering into a contract

  • Process your order

  • Take payment

  • Deliver products

  • Manage returns, refunds or exchanges

  • Provide customer support relating to your purchase

Legitimate Interests

We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights.

These interests may include:

  • Operating and improving the store

  • Understanding product and website performance

  • Preventing fraud

  • Securing our systems

  • Managing customer service

  • Protecting legal rights

  • Measuring business performance

  • Carrying out limited and appropriate direct marketing

Consent

We rely on consent where required, including for:

  • Certain marketing communications

  • Non-essential cookies

  • Advertising pixels

  • Personalised advertising technologies

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Legal Obligation

We may process information where necessary to comply with applicable laws, regulations, court orders, tax requirements or regulatory obligations.

5. Shopify

Our store is hosted by Shopify.

Shopify provides the ecommerce platform that enables us to display products, accept orders and manage transactions.

Shopify may process personal information when you:

  • Visit the store

  • Add products to your cart

  • Create an account

  • Begin checkout

  • Place an order

  • Interact with Shopify-supported services

Shopify may also use information to provide security, fraud prevention, analytics, personalisation and platform services, depending on the Shopify features enabled for our store.

Your information may be stored or processed by Shopify and its service providers in countries outside the United Kingdom.

6. Payments

We may share necessary information with payment providers to:

  • Process payments

  • Verify identity

  • Prevent fraud

  • Manage chargebacks

  • Issue refunds

  • Meet legal and regulatory obligations

Payment providers may act as independent controllers for some of their processing activities. Their handling of your data is governed by their own privacy policies.

Please review the privacy information provided by the payment method you select at checkout.

7. Fulfilment, Suppliers and Delivery Carriers

We may share necessary customer and order information with:

  • Product suppliers

  • Manufacturers

  • Fulfilment centres

  • Warehousing providers

  • Packaging partners

  • Delivery carriers

  • Customs and import authorities

  • Tracking-service providers

This information may include:

  • Customer name

  • Delivery address

  • Telephone number

  • Email address

  • Product ordered

  • Quantity ordered

  • Delivery instructions

  • Order reference

Some products may be dispatched directly by approved suppliers, manufacturers or logistics partners.

We only provide the information reasonably necessary to prepare, dispatch, track and deliver the order.

8. Analytics and Advertising Services

We may use services supplied by companies such as Google and other advertising or analytics providers.

Depending on the tools enabled, these services may process information about:

  • Website visits

  • Products viewed

  • Cart activity

  • Checkout activity

  • Purchases

  • Device and browser information

  • Cookie identifiers

  • Approximate location

  • Advertising interactions

  • Referring websites and campaigns

We may use this information to:

  • Measure store traffic

  • Understand customer behaviour

  • Measure advertising results

  • Improve product listings

  • Prevent fraud

  • Personalise advertising where consented

  • Create aggregated reports

Where required, advertising and analytics technologies will not be activated until you provide consent through our cookie banner.

9. Cookies and Similar Technologies

Our website uses cookies and related technologies, which may include:

  • Cookies

  • Pixels

  • Tags

  • Local storage

  • Software development kits

  • Similar browser or device technologies

Necessary Cookies

Necessary cookies support essential functions such as:

  • Website security

  • Shopping-cart operation

  • Checkout

  • Account login

  • Fraud prevention

  • Remembering privacy choices

These technologies may be used without consent where legally permitted because they are necessary for the service you requested.

Analytics Cookies

Analytics cookies help us understand:

  • How visitors use the store

  • Which pages and products are popular

  • How visitors navigate the site

  • Whether technical problems occur

  • Whether advertising leads to purchases

We will request consent where required before using these cookies.

Advertising Cookies

Advertising technologies may be used to:

  • Measure ad performance

  • Personalise advertisements

  • Create advertising audiences

  • Limit repeated ads

  • Attribute purchases to campaigns

We will request consent where required before these technologies are used.

Managing Cookies

You can accept, reject or customise non-essential cookies through the cookie banner or privacy-preference settings available on our website.

You can also control cookies using your browser settings. Blocking certain cookies may affect the operation of some website features.

10. Email and Direct Marketing

We may send marketing communications where:

  • You have consented

  • You have requested them

  • The law otherwise permits us to do so

Marketing messages may include:

  • New products

  • Offers

  • Promotions

  • Abandoned-cart reminders

  • Product recommendations

  • Store news

You may unsubscribe at any time by:

We may still send essential service messages relating to orders, payments, deliveries, returns, security or legal matters.

11. When We Share Personal Information

We may share personal information with service providers and organisations including:

  • Shopify

  • Payment processors

  • Banks and card networks

  • Fraud-prevention providers

  • Suppliers and manufacturers

  • Warehousing and fulfilment providers

  • Delivery carriers

  • Customer-support providers

  • Email-service providers

  • Website-hosting and technical providers

  • Analytics providers

  • Advertising platforms

  • Accountants, insurers, auditors and legal advisers

  • Government authorities and regulators

  • Courts and law-enforcement bodies where required

We may also share information:

  • To complete a business sale, merger, restructuring or transfer

  • To protect our legal rights

  • To investigate fraud or security incidents

  • Where you have asked or authorised us to do so

  • Where disclosure is required by law

We do not sell personal information for money.

Some advertising or analytics activities may be treated as “sharing” or similar activity under certain privacy laws. Where applicable, we provide relevant consent or opt-out controls.

12. International Data Transfers

Some of our service providers, suppliers and fulfilment partners may be located outside the United Kingdom.

This means personal information may be processed in countries whose data-protection laws differ from UK law.

Where required, we use appropriate safeguards for international transfers, which may include:

  • UK adequacy regulations

  • International Data Transfer Agreements

  • The UK Addendum to approved standard contractual clauses

  • Contractual and organisational safeguards

  • Other legally recognised transfer mechanisms

13. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

  • The nature of the information

  • Whether you have an active account

  • Whether an order or dispute remains open

  • Legal and tax-record requirements

  • Fraud-prevention needs

  • Warranty and returns periods

  • The need to establish, exercise or defend legal claims

For example, transaction and accounting records may be retained for the period required by applicable UK tax and company law.

Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer reasonably required.

When information is no longer required, we may delete, anonymise or securely destroy it.

14. Data Security

We use reasonable technical and organisational measures designed to protect personal information from:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

These measures may include:

  • Secure HTTPS connections

  • Restricted administrative access

  • Payment-provider security controls

  • Account authentication

  • Fraud-monitoring systems

  • Regular platform and software updates

  • Staff and provider access controls

However, no online system can guarantee complete security. You should use a strong password and keep your login details confidential.

15. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the right to:

  • Be informed about how your information is used

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of your information

  • Request restriction of processing

  • Object to certain processing

  • Request transfer of eligible information

  • Withdraw consent

  • Object to direct marketing

  • Complain to a data-protection regulator

Some rights are subject to legal conditions and exceptions.

To exercise a right, email:

support@velunorahome.co.uk

Please include enough information for us to identify you and understand your request.

We may request reasonable proof of identity before responding.

16. Complaints

Please contact us first if you have a concern about how we use your personal information.

Email:

support@velunorahome.co.uk

You also have the right to complain to the UK data-protection regulator:

Information Commissioner’s Office

You can find information about making a complaint on the ICO website.

17. Children’s Privacy

Our store is intended for adults and is not directed at children.

We do not knowingly collect personal information from children in circumstances where parental consent is legally required.

If you believe a child has submitted personal information to us without appropriate permission, contact us so we can investigate and take appropriate action.

18. Third-Party Websites

Our website may contain links to third-party websites, services or social-media platforms.

We are not responsible for the privacy, security or content practices of third parties.

Please review their privacy policies before submitting personal information.

19. Changes to This Policy

We may update this Privacy Policy to reflect:

  • Changes to our services

  • Changes to technology providers

  • New legal requirements

  • Operational changes

  • New advertising or analytics tools

The revised policy will be published on this page with an updated date.

Where required, we will provide additional notice or request renewed consent.

20. Contact Us

For questions, privacy requests or complaints, contact:

Velunora Home

Email: support@velunorahome.co.uk

Operated by:

CAPE CAUSE LTD

Company number: 16546207

Registered in England and Wales.

Registered office:

2nd Floor College House
17 King Edwards Road
Ruislip, London
United Kingdom
HA4 7AE